Sep 19, 2020

Coupons Is Introducing New Porn Categories

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Coupons.XXX has created two brand new categories to help you find the porn you’re looking for! We now offer a Female Friendly Porn category and Gay Webcams.  We’ll be going through our archive in the coming weeks and adding appropriate porn deals to each of these categories.  I the meantime, here’s a little bit about our thought process in creating these new categories. 

Female Friendly Porn: Here Cum the Girls!

Why We’re Introducing A Female Friendly Porn Category

As a female-led adult entertainment company, Coupons.XXX has been keenly interested in the rise in female porn consumption.  We’ve reported on it several times throughout the years, and the latest data suggests that there’s no sign of it declining, or even leveling off, anytime soon.  Women now represent 28 percent of the total adult content audience worldwide, and that number has been rising every year.  XHamster’s female viewership in the US has grown by 41 percent this year alone, and by 12% globally.

In the Dominican Republic, an astonishing 53 percent of porn viewers are female.  Other big markets include South Africa (40 percent), and Brazil (38.5 percent).  Perhaps unsurprisingly, the middle east and certain Asian countries are a bit behind, but that just means we can expect female viewership to continue to grow for even longer.

For years, female porn viewers have had to sort through porn that was created by men, for men.  The rise in female viewership, in spite of the fact that nearly all porn is not made with us in mind, highlights the need for the industry to rise to the occasion and create porn specifically intended for female viewers.  We are just starting to see some production companies step into that now. In the meantime, we women have identified some key features that make certain porn scenes - regardless of its intended audience - more female-friendly than others.  

What Makes Porn Female Friendly?  

As we’ve discussed in previous blog posts, women are not a monolith. Not all women are looking for the same things when it comes to porn.  As such, it’s a little tricky to create a “Female Friendly” porn category.  Some sites have been criticized in the past for making some weird assumptions about what women want.  Certain porn companies - both producers and distributors - have relied on tired old stereotypes, assuming that women wanted very limited, boring vanilla porn, only wanted softcore porn, or needed it to be sappy and romantic.  These misconceptions are not backed up by data.  

Ok, so what DO women want? There are some niches, search terms and categories that seem more popular with women than others.  Some of them may surprise you. They include: 

  • Lesbian

  • BDSM

  • Incest/Fauxcest

  • Gang bang 

  • Fingering

  • Orgasm

  • Squirting

  • Hentai

  • Ebony

  • Mature

Regardless of category, there are a few things savvy porn producers, and distributors like us should be looking for when determining whether or not porn is female-friendly.  These have factored into our decision about what porn belongs in this category.  

  • Women look at genitals more & for longer (men tend to focus on faces)

  • Women tend to be turned off by slut-shaming or degrading language, especially by men

  • Rough handling, like spanking or bondage, conversely, is a turn on

  • Production values matter - women love HD porn with good lighting

  • Women want realistic portrayals of female pleasure

  • Female pleasure should be prioritized 

Gay Webcams: The Real Essential Workers! 

Why We Made a Gay Webcam Category

Webcams have been rising in popularity for years, but they have really taken off since the pandemic started back in March. COVID19 caused there to be a huge pause in production across the entire porn industry.  Live sex cams were some of the only types of adult entertainment still being produced during lockdown. As such, the number of cam sites have positively exploded! 

We’ve had a Cam Girl category for our straight (and lesbian) viewers for some time now.  It’s high time we created a similar category for our gay viewer.  These types of sites have actually been important in the LGBT community even longer than in straight circles. There is a huge stigma against gay porn actors, in part due to concerns around HIV and AIDS.  Solo sex cams are one way for actors to make some money, satisfy their gay audience, and avoid that stigma all at the same time. 

Now, during the era of COVID, those who’ve lived through the AIDS epidemic know better than most the importance of finding safe outlets for your sexual desires.  Live sex cams allow you to connect with new guys, have meaningful intimacy, in a fun, non-judgmental, no-strings-attached environment, without putting your health and safety at risk. Sounds like a win-win! 

What Will you Find in Our Gay WebCam Category? 

Many of our cam sites in our straight category allow men to join, so they will have some cam dudes for you. Also, many gay porn sites offer links to cam sites.  However, that’s not what you’ll find under this category.  These sites are all primarily focused on gay webcams, offering live sex shows by men for men. 

How Are We Doing? 

Are there any additional categories you think we should add? Do you find yourself sorting through a bunch of sites you’re not into to find what you want? Are these categories helpful to you? Let us know what your favorite categories are and what (if any) you think we still need to add.  We’re always happy to hear feedback down in the comments!