Jan 09, 2020

PornHub Report Part #2: Who’s Watching the Most Porn?

Reading time: 4 minutes

We here at Coupons always love keeping track of what (and who) is trending in the porn industry. While we certainly track our own analytics, our database is fairly small compared to industry giants like PornHub, who have a wealth of information to draw upon.

For the past three years, PornHub has issued an annual report which is rich with information about people’s most private desires.  That list is valuable to adult industry insiders and psychologists hoping to gain a better understanding of human sexuality.  For everyone else, it’s just plain interesting.  

You can see the full 2019 PornHub Report here, but we are happy to bring you the highlights, as well as our own expert analysis. In this post, you’ll find all the interesting demographic information about who’s watching the most porn and how that affects what they’re watching.

Top Porn Viewing Countries:

  1. United States

  2. Japan

  3. United Kingdom

  4. Canada

  5. France

  6. Germany

  7. Italy

  8. Philipines

  9. Australia

  10. Mexico

  11. Brazil

  12. Spain

  13. Netherlands

  14. Poland

  15. India

  16. Ukraine

  17. Thailand

  18. Russia

  19. Argentina

  20. Sweden

The US has always been the biggest consumers of online porn.  This shouldn’t be shocking, given that its huge population, unrestricted access to the internet, and fairly lax attitude towards sex (compared to say, India). However, the US is actually watching slightly less porn than they used to. Meanwhile, countries throughout Asia and the Middle East are watching more porn, causing interesting shifts in market trends. 

Most Popular Categories by Region: 

  • North America - Lesbian

  • Central America - Lesbian 

  • South America - Lesbian 

  • Africa - Ebony

  • The Middle East - Anal and Arab are both wildly popular

  • Indian Subcontinent - Indian

  • East Asia - Japanese

  • Australia & New Zealand - Lesbian

  • Russia and Eastern Europe - Hentai

  • Western Europe - Anal, Mature, MILF & Lesbian are all popular 

Gender

Women make up 32% of PornHub’s viewers.  That number is up 3% since last year. In fact, women have been making steady gains in viewership every single year since PornHub started tracking statistics. 

Female viewership varies by country, as well.  The Philippines have the highest female viewership at 39%, whereas German women only make up 25% of that market. American women fall somewhere in the middle, making up 30% of US PornHub viewers. 

Top Search Terms By Women 

  1. Lesbian

  2. Popular with Women

  3. Japanese

  4. Threesome

  5. Ebony

  6. Amateur 

  7. Anal

  8. Mature

  9. Hentai

  10. MILF

  11. Big Dick

  12. Gang Bang

Top Search Terms by Men: 

  1. Japanese

  2. Amateur 

  3. Mature

  4. MILF

  5. Hentai

  6. Ebony

  7. Anal

  8. Lesbian

  9. Big Tits

  10. Threesome

  11. Big Dick

  12. Transgender

Pornhub has also included a list of terms that have the biggest gender discrepancies, that are more popular with women.  Each term is followed by the percentage difference in popularity.

% of Women Searching for a Term More Than Men:

  1. Pussy Licking - 260%

  2. Solo Male - 222%

  3. Fingering - 183%

  4. Popular with Women - 149%

  5. Lesbian - 147%

  6. Scissoring - 139%

  7. Masculine Male - 137%

  8. Romantic - 130%

  9. Bisexual Male - 90%

  10. Double Penetration - 89%

  11. Threesome - 88%

  12. Gang Bang - 85%

Age

The average age of the PornHub viewer is 36 years old (up by 6 months from last year). 

The Percentage of viewers by Age: 

  • 18-24 - 25%

  • 25-34 - 36%

  • 35-44 - 17% 

  • 45-54 - 11% 

  • 55-64 - 7%

  • 65+    - 4% 

India has the most young viewers of any country, with 31% being under 24. Spain has the least, with only 7%. India also has the fewest senior viewers, with less than 1% over 65, while Sweden boasts the most at 8%. US viewership falls pretty close to the international averages, however they have a lower percentage of viewers are under 35. 

Most Popular Categories Among 18-24 Year Olds:

  1. Japanese

  2. Hentai

  3. Lesbian

  4. Amateur

  5. Popular with Women

  6. MILF

  7. Big Tits 

  8. Ebony

Searchest viewed more than other ages include SFW, Hentai & Cartoon.

Most Popular Categories Among 25-34 Year Olds:

  1. Japanese

  2. Hentai

  3. Amateur

  4. Lesbian

  5. Ebony

  6. Anal

  7. Popular with Women

  8. Threesomes

Searchest viewed more than other ages also include Virtual Reality, Verified Models & Cosplay.

Most Popular Categories Among 35-44 Year Olds:

  1. Japanese

  2. Amate

  3. Ebony

  4. Lesbian

  5. Anal

  6. Mature

  7. MILF

  8. Threesome

Searchest viewed more than other ages also include Ebony, BBW & Double Penetration.

Most Popular Categories Among 45-54 Year Olds:

  1. Japanese

  2. Mature

  3. Amateur

  4. MILF

  5. Lesbian

  6. Anal

  7. Ebony

  8. Transgender

Searchest viewed more than other ages also include Mature, Smoking & Handjob. 

Most Popular Categories Among 55-64 Year Olds:

  1. Japanese

  2. Mature

  3. Lesbian

  4. Amateur

  5. Threesome

  6. Big Tits

  7. Big Dick

  8. Gang Bang

Searchest viewed more than other ages also include Vintage, Mature & Old/Young.

Most Popular Categories Among Those Aged 65+

  1. Mature 

  2. Japanese

  3. Amateur 

  4. Lesbian

  5. Old/Young

  6. Ebony

  7. Big Tits

  8. Creampie

Searchest viewed more than other ages also include Vintage, Handjob & Massage.

How Are People Watching Porn?

  • Phone - 76% 

  • Computer -16.3%

  • Tablet - 7.1%

It should be noted that PornHub also goes into a discussion about people watching from gaming consoles (Playstation being the most popular, followed by Xbox), but it does NOT say whether gaming consoles are being counted as phones, computers or tablets in the above statistics. 

Russians are most likely to use a desktop to view porn, with 34% choosing to view from a computer. In the Philippines, a whopping 91% are using phones. Australia and the UK tied for the highest percentage of tablet viewers, both sitting at 11%.  

Of those using computers, the vast majority - over 75% - are using Windows. For those using their phones to view porn, just a little over half are using Apple products. No matter what device, Chrome is the web browser of choice for viewing porn and, unsurprisingly, of those accessing PornHub from a search engine, over 94% are using Google.  

What Time of Day Do Most People Watch Porn?   

People watch porn throughout the day, however some times are more popular than others. PornHub experiences the most traffic between 10pm and 1am. There is a big lull between 2-5am, especially on weekdays. The most popular day to watch porn is Sunday and the least popular, overall, is Friday.  However, 5am Monday is the single least popular time. On the other end of the spectrum, 11pm on Sunday has the most traffic of any hour throughout the week. 

More Information

If you missed the first part of our PornHub Report Analysis, you can find it here.  Also, keep your eyes peeled for Part #3 of our 2series, where you’ll learn the top searches, pornstars and more!